![]() OK, overly-simplistic overview of marketing, and earnest liberal views aside - the other fact we should come back to is the cost/margins/complexity. Having met some of these people, they are passionate, dogged and driven people, but it needs you, the consumer to validate their efforts. The change might seem too little too late for some, but inside these companies women and men will be fighting against the status quo like you'd never believe for a few percent more female:male dialogue, slightly less pink and better narrative / nuance. Help support the things you want to see more of. So, whether you share this or create your own toys perhaps making your own Pro-Bo toy, or posting on Social Media is also as impactful, perhaps more so - as if your idea gains traction, this is in essence reassuring Disney/Pixar/Mattel that the people want more of this: Marketeers are made braver and screen-writers bolder, when they see people's views (and wallets) moving in a direction in significant numbers. ![]() (Although I should note that it's currently Mattel who have the license for the Pixar Merchandise - FT Article here). Here's a video of Disney's CMO - Anna Hill speaking about the importance of female characters. does this means it's only about 'top-down' leadership? If we set yearly sales bonuses that have societal ethics decoupled from ethics - why should a sales person fight the tide? So. So this in my non-expert opinion, but I'd wager that this is part of what makes it tricky to see more Skunk Mobiles from female characters. from Buzz, you can see who is likely to be the lower hanging fruit. Often there is a 'tension' that a Marketeer will be aware of that making x-thousand units is a high risk, low margin game - and so trying to get a sales bonus from a. I'm not going to speculate as to the internal decision making of Disney/Pixar, but safe to say I personally *wish* that the Skunk Mobile had been made, even if it is clearly more complex (plushy + plastic + RC vs just an RC plastic car), and even though my guess is that the market is likely to be smaller for a Bo Peep toy range than a Buzz Lightyear toy range, I believe we need more role models like Bo.for Boys as well as Girls. Now, although a Bo Peep doll is as available, just as a Buzz Lightyear doll is also, it's worth noting that the Woody + Buzz + RC came as a Remote Control Car set from Toy Story 1, and yet the Skunk Mobile has not been made into a product from Toy Story 4. Merchandise is a partnership between Story / Screen Writers and Marketeers, ideally one should elevate the other - making the play 'continue' after the film has ended for the child. Part 2: The Instructable (DIY guide) - just skip to Step 18 if you're in a hurry, and don't need the preamble!Īs someone who has worked in the toy industry (LEGO) / product industry (Dyson, Sugru), I saw at least two reasons why Bo's Skunk was, shall we say, 'tricky' : Part 1: Is the Backstory, and how to prototype in card, and fabric, use photos in CAD, basic 3D Printing tips. The project was made possible after winning the IMechE's Alexander Graham-Bryce Award for 2020, (awarded for making a significant contribution to the encouragement of young people towards a career in engineering). This SkunkWorks Project (pun very much intended), was a nice way for me to have some fun when not working on top secret client work, and also share the steps of prototyping and sketch modelling that might help students, young professionals - and indeed, parents like myself who want to make things which they wish would exist! However, it doesn't exist as an official merchandise, so I converted it from a generic $20 RC car myself - and along the way found some interesting insights into why this was not as easy as you might think.Īs well as being a proud Dad, I work as a Creative Technologist, I've run workshops and tutorials on cardboard modelling for years and won awards for making engineering and design more accessible to people - but the fact remains most of my commercial work is great but confidential - so I can't show as much of the process as I'd like. Bo Peep in Toy Story 4 is independent, smart, kind and really great fun, so I wanted her to join our 5yo son's toy collection - alongside her awesome Skunk Mobile. A remote control car that drives a feminist angle.
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